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An Introduction to Digital Marketing Digital marketing can be defined as the promotion of products, brands or services through the use of one or more forms of electronic media. Perhaps the internet is the most used electronic media used when it comes to digital marketing In an age where the internet has literally taken over all aspects of our lives, business people do not want to be left behind. In order to get the most from their businesses, many businesses re now digitized. People are now using the phone alongside the internet as a digital marketing tool Wireless messaging, instant messaging and other mobile apps are fat becoming important tools in marketing a business.
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Other electronic channels that can be used in digital marketing include digital televisions, podcasts, radio channels and electronic billboards.
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Customers need to be able to achieve information about your goods and services at any time and place for you to compete with other businesses. With digital marketing, a customer can access any information needed by simply logging in to their phones or computer With digital marketing, one can reach a vast number of people when compared to the traditional way of marketing. In terms of resources, this method can be cheaper as you do not need to employ many people to do the physical door to door marketing which eats up money and time. As the customer and the entrepreneur interact almost instantly on social media, they entrepreneur can be able to learn the customer even better even though to face to face. With digital marketing, the public also markets your products indirectly by posting on your websites. This can be both an advantage and disadvantage to the business depending on what the customers post. Negative reviews n your website can make you lose potential customers and vice versa. The challenges to expect. Digital marketing is easy and cheap and therefore the competition is huge especially from similar businesses. One will need to constantly keep up to date with new trends of trying to woo customers to their business. Marketers are challenged by the vast volumes of data trail left by a customer and they can therefore not make the right decisions with limited time. However, having digital marketing does not mean that we do away with the traditional marketing. Sometimes one will still have to handle complex customer relations the traditional way . While using digital marketing, ensure that the system you sue is dynamic so as to interact effectively with the customer.. Everybody should embrace digital marketing a sit is her to stay.