Tips for Cell Phone Companies to Run Successful proximity Marketing Campaigns
Since the year 2014, proximity marketing has been recognized as an effective way to drive retail sales. There are tons of untapped potentials that are related to this strategy.
Picture yourself knowing where your customer is, what they are doing and how you can assist them. With the proximity marketing technique, you will have access to all that information and many more. It allows you to send personalized messages at exactly the right time in exactly the right place. This encourages your customers to take action there and then. Here are ways in which you can run a successful proximity marketing campaign.
Know Your Customers
When you are ready to start proximity marketing, you must ensure that you have as much information as you can about your customers. With all the information that you need about your customer, you can create an app that offers targeted special offer of the product or service that you are offering. This way, your customers are more likely to engage with your content and less likely to get frustrated and delete the app.
Use More than Mere Location Data
Proximity marketing is mostly about serving content based on location. This doesn’t mean that other variables are overlooked.
Factors like the purchase history, browsing history, and search history can assist you in personalizing content. For instance, assume that a customer walks into a phone shop; you already know that they have recently searched for Stay mobile cracked iPhone screen. You will be in a place of serving them content about phone screen repairs.
Keep Off Third-Party Ad Newtworks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will need an app that interacts with the tags and identifies the location of the user and serve them with relevant information.
When it comes to implementing the beacon strategy, you have two options. You can decide to create your own branded app or use a third party ad network. It might be tempting to join a third-party network, but this gives you limited control over user experience and less ability to control the displayed content.
To have a successful proximity campaign, you need to invest in creating your beacon-enabled app. This way, you have complete control over the content and user experience. It also gives you access to powerful analytics and the ability to make changes and improve campaigns in real time.
Don’t Use Annoying Advertsising
Sending occasional exclusive offer and new products notification is not wrong, but there is a need for you to be selective.
Don’t send numerous advert notifications one after another. Also, avoid sending advertisements for products that consumers aren’t interested in. These tactics are annoying and tacky and don’t make your brand look good.